Michael Bublé, who's a huge football fan, made his Super Bowl debut in 2019, starring in an ad for Pepsi's bubly brand sparkling water. He did another one in 2021 and now he's back for a third this Sunday.

On Instagram, Michael is seen with a referee's whistle around his neck, berating what seems to be his team while going over football plays on a flip chart. "Why are you guys so quiet?" he asks. Cut to his audience, which is actually a bunch of cans of bubly.

"You're quiet, but you're so delicious!" Michael tells the cans. "It's O.K. Look, just stay hydrated. It's gonna be a great game. Try your best!"

The caption reads, "huddle up! coach Bublé and bubly are back together bringing the fun! don’t miss them together during the Super Bowl. let’s get bubly!"

The Instagram video isn't part of the actual commercial, so it's not clear which aspect of the beverage the new spot is going to focus on.

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